Published audits
We pick a storefront nobody asked us to look at, read it end to end, and publish the whole thing.
Every finding is quoted from the page it came from, with the work it takes to fix. The audits are free, unpaid and ungated, and no store is named.
Audit No. 003 · BigCommerce · B2B
B2B storefront audit — an industrial supply distributor
The part-number search returns six hundred results for a part number typed exactly, and the way to open an account with terms is explained three different ways.
Audit No. 002 · Shopify
Storefront audit — a powersports retailer
Every priced product page we opened advertises a negative discount, and the product-options app writes records a shopper can buy on their own.
Audit No. 001 · WooCommerce
Storefront audit — an outdoor-gear retailer
The highest-priced kayaks carry a phone number where the add-to-cart control belongs, and the homepage advertises a category with nothing in it.
Project No. 001 · Next.js and Payload · Named with permission
Cort Acerox — a catalog and quote-request site for a laser-cut metal shop
Made to order, quoted by WhatsApp or by form, run by the owners from their own admin, hosted for about six dollars a month and watched on free tiers.
How the audits are made
We pick a store nobody asked us to look at, usually one that is running ads, and read it the way a shopper would: the homepage, the menu, the biggest categories, the highest-priced product pages, the cart, the policy pages, and the store's own public sitemap. Public pages only. No analytics, admin or ad-account access is requested or used, so nothing in an audit estimates traffic, conversion or revenue.
Every finding quotes the string as it appears on the page, with the store's name, its product names and its collection names redacted inside brackets. Each one carries an effort figure, in hours or days: what the fix would take a developer who knows the platform. Findings are ordered by impact over effort, and every audit says what is already working, because that is usually the argument for fixing the rest.
The audits are ungated because a document you can hand to whoever already works on the store is worth more to you, and says more about us, than a form would. If you want one for your own store, send the URL.