What we find
Ordinary breakage, on stores paying to send traffic to it. These are the categories the audit checks first, whatever the store sells.
We audit against a framework distilled from reviewing twelve high-volume storefronts. What correlates with sales volume is funnel structure and billing model, not visual polish.
-
Specimen 01 · No purchase path
Trail Jacket, Men's
$1,699
where the add-to-cart control should be
Call for availability
A high-priced item with no way to buy it, on a store paying for traffic to reach exactly that page.
-
Specimen 02 · Zero reviews captured
Trail Jacket, Men's
$1,699
Reviews (0)
Add to cartReviews (0)printed directly beneath a four-figure price, leaving the most persuasive block on the page empty. -
Specimen 03 · Advertised category is empty
Shop the new arrivals0 productsThe primary call to action on the homepage sends people to a page with nothing on it.
-
Specimen 04 · Title truncates in search
example.com › products › trail-jacket-mens
Trail Jacket, Men's - SKU TJ-M-BLK-LG | Outerwear, Jackets, Coats, Shells, Mid…
Everything after the product name is invisible to the searcher and reads as stuffing to the ranking system.
Internal metadata in the title tag, eating the only line of text a searcher actually sees.
-
Specimen 05 · The ad's code is rejected
SubtotalWELCOME-OFFERApplyThat code isn’t valid for these items.Money spent to bring someone to a promise the checkout will not honour.
-
Specimen 06 · Theme placeholder text, live
Your collection's name
Modal HeadingText the theme shipped with, never replaced, sitting in front of paying traffic.
-
Specimen 07 · Policy contradicts the cart
Shipping policyFree shipping on orders over $75.Cart · $164 orderShipping $12.50Two pages on the same store disagreeing about what the shopper pays.
-
Specimen 08 · Menu counts a dead category
Outerwear404
Navigation counting products onto a page that no longer exists.
Every specimen above is drawn — our own type, our own palette, invented product names, no screenshot and no store's interface reproduced. They show what a defect class looks like, not what any storefront looked like.
We name no store, ever — including the ones we audit and publish.